TikTok is introducing a fresh option that permits them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it now features more than 1 bn content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a widespread release. This advancement comes amid a rise in AI-generated material, fueled by recent AI video creators.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this material is considered mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we intend to give people the ability to see more or less of that, depending on their own choices,” said a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its app identified as AI-generated. Overall, over 100 mn pieces of content are added to the app every day, making AI-generated material a minor part of its total content library.
User Control Features
Users will be able to limit or boost the level of AI-generated videos they see by using the “manage topic” setting in the app and selecting AI-made media. Further subjects that currently be modified under the filter encompass current affairs, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s policies oblige content makers to tag “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
Additionally, the app will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a two million dollar AI literacy fund for professionals and institutions to create informative material about ethical AI use. This project will assist educational bodies focused on teaching programming and robotics.
Content Safety Approach
TikTok has justified its content review process, during debate over intentions to lay off a large number of review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its content moderation department in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. The company reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is making a difference work at speed.”
